Press Office
Planning and running press communications for a film's release on the Italian market, from the first announcement to opening day.
Services
What we do for a film.
Every project is different: we assemble the services around the title, its audience and the release window.
Social Media & Content Management
Editorial strategy and day-to-day management of a film's social channels, with content shaped around the specific audience of each title.
Digital PR
Relations with online outlets, blogs and creators to build editorial coverage around a title or an event.
Audience Research and Targeting
Analysis of a film's potential audience, used to calibrate the messages, channels and timing of the campaign.
Web Monitoring
Collecting and organising online press coverage of a title, an event or a person into a press review that stays up to date.
Content Providing — Design & Videomaking
Graphic and video materials supporting the campaign: from posters to social content, interviews and behind-the-scenes footage.
Festival and Event Management
Organising a film's presence at festivals, premieres and events, from logistics to handling the press on site.
Digital Development
Building digital tools for film communications: websites and landing pages.
Frequently asked questions
The questions we are asked most often.
When should you approach a press office about a film?
As soon as the film has an approximate release or premiere date, whether theatrical, festival or market. The earlier the start, the more time there is to build materials, develop contacts with the press and set a schedule of coverage that fits the wider marketing campaign.
How does the press launch of a film work?
It usually opens with an announcement release, then materials are prepared — director's notes, stills, trailer, pressbook — and interviews and previews are arranged. In the weeks around the release the work with outlets intensifies, up to opening day, and coverage continues to be monitored afterwards.
Does US - Ufficio Stampa work only with major distributors, or with independent films too?
Both. The portfolio holds popular titles released by majors alongside auteur and independent films, often tied to a single specialist distributor or to a festival. The approach changes according to the budget, the audience and the goals of the project, not the type of production.
What does a press office need in order to start work on a film?
As a rule: the film itself, or a screener; graphic materials such as the poster and stills; information on cast and crew; and any release or festival dates already confirmed. Everything else — releases, pressbook, editorial plan — is built together as the work goes on.
How do you request the pressbook or press materials for a film handled by US?
Where available, press materials for individual titles can be downloaded directly from that film's page in the Films section of this site. For specific requests, or for materials not published online, write to the addresses on the Contact page.